Week 9: Sales Promotion And Personal Selling

     Sales Promotions are inducements or gimmicks whose purpose is to encourage the purchase of a product or service immediately. Unlike advertising where the objective is usually to influence long term buying behavior. Sales promotions are concerned with the short term. Some examples of sales promotions aimed at consumers are coupons, free samples, refunds and rebates, demonstrations and premiums. The Air Jordan Brand uses this formula in most of their sales with sneakers. The new black and white Retro 2 Air jordan is on sale now for 134 dollars but usually all new Air Jordans cost around 150-180 dollars. They want people to buy the new sneaker now because its the first time they have come out with this sneaker. On the Air Jordan website if you buy the new Retro 2 black and white with any jordan tracksuit over 75 dollars they will offer you free shipping anywhere in the United States. As you can see the Air Jordan Brand always uses sales promotions to their advantage. 

This Is A Air Jordan Package That Cost 210 Dollars For Two Sneakers