Week 7: Retail

     I interviewed a salesperson in a Footlocker store about Air Jordans. Her name is Jasmine Martinez i asked her a couple of questions about the product and the different kind of sales they do with the sneaker and how her Footlocker markets the Air Jordan Brand. The first thing she told me was that "a good salesperson knows the product their selling and understand what the customer wants". She went on to say that she continually works because your only as good as last month's sales. She went on to speak about the product she told me that "most of the people that buy sneakers here always buy Air Jordans because of its popularly" so when a sneaker is not selling good they drop it to a low price so they could get sell it. She also said that when new Air Jordans come in they usually sell within about 2 days because they get a limited stocks of it. She told me that the way her Footlocker markets Air Jordans is that they always put up a big sign about the sales it has or a new sneaker thats about to come out. They have all the Air Jordans in the front of the window and have it as soon as you walk in so they can attract customers. The last thing she told me was that all salespersons always try and get you to buy other things even though you don't to and you really don't want to listen to them. She told me "its all part of the job".