Week 8: Advertising And Public Relations

    The Air Jordan Brand prides itself with public relations. They like to communicate with the media and the public to see want they think about their product to see how well they are selling and doing as a whole. One example of this is when they came out with the Air Jordans 23. They sold their sneakers for 230 dollars and each store had only 23 pairs of it. The Air Jordan is a powerful sub brand with a great story and by making all the key elements of the public relation campaign revolve around the number 23 Nike is making it very easy for people to remember and share the story. The spokesman for Air Jordan said to the public that "they wanted to make the consumers more hungry to buy it and to be even more into with the brand".  He went on to say "limiting the amount of pairs available to only 23 per store a feeding frenzy is bound to happen, and with it the icing on the cake that media courage would expand their sells after the 23 pairs would run out". So as you can see that the Air Jordan Brand knows how to get to the media and knows how to advertise their product. 

The Air Jordans 23