Week 6: Consumer Decision Making

     The Air Jordan Brand works on the price and quality of the sneakers so consumers can buy their sneakers. Air Jordans do cost a arm in the leg but it is worth it. The cost of the sneakers range from 120-175 dollars. They  have created new looks to excite the "bored consumers". They always stay ahead of the other brands. They bring in consumers by having sells around the holidays. The quality of the shoe really what makes the consumers buy. It supports the ankles well when running and jumping. So when consumers see their favorite athlete wearing Air Jordans and see how good they play the consumers think that the sneakers help them play better but in reality it doesn't. So Air Jordans also uses athletes so sell it sneakers to the public. 

Inside of a Air Jordan store