Week 13: Developing Managing Products

     Product management is an organizational function within a company dealing with the planning or marketing of a products. Air Jordans had a great idea this black Friday when they decided to release the Air Jordan 13 Retro. This wasn't just any Air Jordans its been over 12 years since the original Air Jordan 13 released back when MJ was leading his squad to their sixth championship. Also claiming his sixth Finals MVP award. With its sleek curves and unmistakable cat eye the Air Jordan 13 Retro is a worthwhile reward for those brave enough who battle the Black Friday crowds. This is a new color for the first time and its been 12 years since this kind has been release. The Air Jordan Brand had a great idea because now they are already sold out. This was a good example of developing managing products.

Air Jordans 13 Retro