Week 12: Customer Relationship Management (CRM)

     Customer relationship management (CRM) is a strategy for managing a companies relationship with customers, clients and sales prospects. It uses technology to organize business processes and sales activities but also those for marketing, customer service and technical support. The goals are to find, attract and win new clients also get back former clients back into the company and reduce the costs of marketing and client service. Customer relationship management describes a company wide business strategy including customer relationship departments as well as other departments. The Air Jordan Brand uses the social media like facebook. The Air Jordan Brand was pleased to announce the launch of their official facebook page. They were excited to provide their fans with a destination in which they can communicate amongst each other and directly with the Jordan Brand about anything and everything about Jordan.  Be sure to like Jordan to stay up to date with the latest happenings, sneak peeks and special opportunities from the brand. Check The Air Jordan Brand out at http://www.facebook.com/jumpman23.