Week 14: Market Segmentation

     Market segmentation is based on economics and marketing. A market segment is a market made up of people or organizations with one or more characteristics that cause them to demand similar products based on qualities of those products like price or function. It is also used when consumers with the same product are divided up into groups so they can be charged different amounts. The Air Jordan Brand has the perfect example for this. They sell an Air Jordan sneaker that has different colors and design. The one that is black cost 179 dollars and the one thats white cost 120 dollars because they know that people like the black ones over the white ones. Its both sneakers are similar but they have different colors and design on it. the sneaker is call Air Jordans Retro 8. They do this all the time with all the Air Jordans they sell no matter what.    

Air Jordans Retro 8